Proactive Sports Performance Started With A Vision.

Despite the no-frills space, Proactive’s unique, science-backed methodology and tight-knit culture soon attracted athletes like Dwight Freeney and Clay Matthews Jr.

In 2010, we upgraded to a 5,000-square foot warehouse in Westlake Village, California.

The ceiling tiles stayed in place. The Proactive team expanded. Our client family grew to include dozens of NFL All-Pros, numerous NBA All-Stars and multiple league MVPs.

Knowing the Proactive approach could help people of all ages/ability levels reach their health and fitness goals, we also established ourselves as a local hub for youth athlete and adult fitness training.

In 2014, we opened our second location at The Marke in Orange County, allowing clients from all over Greater Los Angeles to join the Proactive family.

Amidst it all, we stayed true to our core values: honesty, consistency, humility and professionalism.

We helped organize local charity events and sponsor youth sports teams. The community returned the love, with word-of-mouth marketing being responsible for 100% of our growth.

In 2021, Proactive moved into the state-of-the-art Proactive Sports Performance Center Fueled by Herbalife.

The 18,000-square foot facility in Westlake Village, California seamlessly combines our best-in-class training environment with cutting-edge amenities to deliver an unparalleled client experience. Supported by next-gen technology yet remaining true to our tight-knit culture and proven philosophy, Proactive has never been better-equipped to support every aspect of a high-performance lifestyle.



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